StoreVitals
Shop intelligence for Etsy sellers

Grow your Etsy shop with less guesswork.

Put your effort where it matters. See which listings earn their keep, spot opportunities to improve sales, and prioritise changes using your shop’s data.

Read-only Etsy connection · No credit card

StoreVitals on desktop: Money over 90 days, with net profit per day, true margin, Etsy fee rate and weekly revenue and orders.
Money over 90 days: net profit per day, true margin and Etsy fee rate.
A recommended improvement: refresh photos and price-check one listing, with its estimate, effort and evidence.

Your shop data, connected.

Sales, fees and listingsFrom your Etsy shopTraffic and engagementGoogle Analytics, optionalRead-only accessNothing in your shop is changed

See it working.

A two-minute tour: what the shop keeps, what moved, the next move, how every listing measures up to Etsy’s guidance, each listing in detail, traffic and customers, and whether a change helped or hurt.

Music: “Happy Beats & Business Moves Vol. 1” by Sascha Ende (ende.app), CC BY 4.0

Find the opportunity. See the evidence. Take action.

See the issue, open the listing, and review the evidence behind the recommendation.

  1. 01

    The shop finding

    Start with a listing that deserves a closer look.

    The listing finding identifies a visibility gap and includes its Google Analytics evidence.
    The listing finding identifies a visibility gap and includes its Google Analytics evidence.
    A visibility finding for Horse Portrait Custom Painting, with its supporting traffic evidence.
  2. 02

    The listing evidence

    Check its sales, attention and context over the same period.

    The same listing's revenue and views over the 30-day window, with the chart legend and the note naming both sources.
    The same listing's revenue and views over the 30-day window, with the chart legend and the note naming both sources.
    The same listing over the same 30 days.
  3. 03

    The recommended action

    Review the recommendation and its limits before deciding what to change.

    The recommended action for that listing, with its effort, evidence and the limits of the estimate.
    The recommended action for that listing, with its effort, evidence and the limits of the estimate.
    The same listing over the same 30 days.

One listing, one 30-day window, one published build. Findings depend on the data available in your shop.

Open a listing. See the business behind it.

Explore sales and attention alongside prices, discounts, customers and reviews. Compare periods or listings to decide what deserves a closer look.

Explore Listing Insights ↗

See what to change first, based on how this listing performs. Explore Listing Vitals ↗

Etsy’s listing view counter works without GA. Traffic source and engagement views require connected Google Analytics.

ListingHorse Portrait Custom Painting
Listing detail with its title, selected period and performance tiles.
One listing opened in StoreVitals: its photo, title and revenue for the period.
One listing opened in StoreVitals, with its figures for the selected period. Sales come from Etsy; traffic comes from Google Analytics.
  • Sales and attentionOrders and revenue beside visits, on the same days.
  • Prices and buyersWhat it actually sold for, and who comes back.
  • Evidence and improvementsIts funnel verdict, its edits and what followed.

Keep track of your shop as it changes.

Data refreshes on your plan’s schedule. Manage actions from Essentials; ask Shop Assistant with Advisor.

Protect important listings

See which listings account for a large share of revenue.

Investigate emerging problems

Follow changes in sales, reviews and available traffic into the evidence.

Keep high-priority improvements moving

With Essentials, mark actions done, snooze them or dismiss them.

From insight to action

One connected view, several ways to explore.

Follow the shop picture into the detail you need.

The complete StoreVitals application: shop navigation, daily performance and prioritised recommendations.
Today's revenue per day, against the prior 30 days.

Your daily overview. Your shop’s priorities, backed by evidence.

Shop Advisor

Review shop performance, the findings worth investigating and recommended improvements.

  • Sales, fees and recorded costs
  • Listings gaining or losing momentum
  • Priorities with supporting evidence
Explore Shop Advisor ↗
Today's revenue, profit and findings.
Net profit per day, true margin and Etsy fee rate, with the recorded-cost coverage line.

Listing Insights

Follow a finding into the detail of one listing.

  • Sales and measured traffic over time
  • Prices, buyers and reviews
  • Compare listings over the same period

Traffic and engagement analysis requires connected Google Analytics.

Explore Listing Insights ↗
Listing context showing selling prices and new and returning buyers.
One listing's list price, average selling price and shipping collected.
What one listing actually sold for, against its list price, from Etsy order records.

Choose a change. See what followed.

Your listing’s traffic and orders help decide which Etsy-guidance checks come first. Completeness and Performance stay separate, so you can see when a listing sells well despite checklist gaps.

  • Free checks and priorities for every active listing
  • Essentials compares with your best-converting listings to inform what you try
  • Essentials compares results with your shop, helping you decide what to keep or revisit
Explore Listing Vitals ↗
Listing Vitals for one listing: its Completeness ring, diagnosis and the numbered changes to make first, each linked to Etsy guidance.
Listing Vitals showing Completeness, Performance and priorities for active listings.

Traffic & Demand

Explore measured attention alongside Etsy orders.

  • Listing visits and engagement
  • Sources and countries
  • Available historical comparisons

Traffic and engagement analysis requires connected Google Analytics.

Explore Traffic & Demand ↗
Traffic & Demand on a tablet: traffic and period comparisons.
Google Analytics sessions by week, against the previous period and the same period last year.

Shop Assistant

Ask questions using computed shop data and the sources behind it.

  • Shop and listing questions
  • Supporting figures and sources
  • Included with Advisor
Explore Shop Assistant ↗
A real answer with supporting evidence.
Shop Assistant answering which listing to put ads behind, from the shop's own figures.

Change Tracking

Keep a record of detected listing edits and review what happened afterward.

  • History starts when you connect
  • Comparisons against other listings
  • Verdicts with Essentials when enough data exists
Explore Change Tracking ↗
Recorded listing changes.
One listing's detected title edit, with its date and its Helped verdict.

Learn as you make changes.

When you change a listing, keep the evidence.

StoreVitals records changes detected at each sync. With Essentials, compare subsequent performance with other listings in your shop and see when the result is still uncertain.

A price-change comparisonHurt

A price increase, followed by weaker performance.

Conversion fell after this price increase, relative to the rest of the shop.

Conversion before and after the price change, set against the rest of the shop over the same dates.

Start with the history you already have.

01

Connect Etsy.

Link your shop with read-only access so StoreVitals can import available orders, fees and listings.

02

Add traffic context.

Connect an existing Google Analytics property to bring measured visits into the listing view. You can start with Etsy alone.

03

Review your shop.

After the sync completes, explore the findings your available data supports and review opportunities to improve.

New Google Analytics tracking starts collecting from setup. It cannot recover earlier visits.

Built by an Etsy seller who works with data.

Shourabh Modak, founder of StoreVitals.

I’m Shourabh, the founder of StoreVitals and an Etsy seller myself. I built it to bring my shop’s numbers together and focus effort on worthwhile improvements.

Why I built StoreVitals ↗

Before you connect.

What can I learn straight away?

After your first sync, explore the sales, fees, listings and history available from your shop. Findings depend on usable data; you do not need to make a new listing edit first.

Do I need Google Analytics?

No. Etsy provides sales, business records and a view counter per listing. Connecting Google Analytics adds measured traffic, sources and engagement.

Is this useful if I have few sales?

It can be, especially if your listings receive attention. StoreVitals shows where there is too little evidence for a conclusion.

What is free?

Starter includes core shop figures, diagnosis, recommended actions and detected listing-change history. Essentials adds eligible change verdicts, action management, alerts and available full history in Explore; Advisor adds Shop Assistant. Compare plans.

Will it change my listings?

No. StoreVitals uses read-only access. You choose which recommendations or drafts to apply on Etsy.

Can it show which visitor placed an order?

No. It brings Etsy orders and Google Analytics traffic together by listing and period. It does not identify a visitor’s individual purchase journey.

See what deserves your attention.

Start with your Etsy shop’s data. Add traffic context when you’re ready.

Read-only access. No credit card.