StoreVitals
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Feature · Traffic & Demand

Your listing traffic and sales, together.

Connect Google Analytics to compare measured visits and engagement with Etsy orders by listing and period. See where attention is changing and what to investigate next.

Requires Google Analytics tracking on your Etsy shop and a connected property. Sales, fee views and Etsy’s own listing view counter work without it.

Start for free See a traffic example
Traffic & Demand on a tablet: sessions over time, one column.
Google Analytics sessions by week, against the previous period and the same period last year.

Attention is one part of the shop picture.

Explore visits alongside orders to see which listings receive attention, which generate sales and where the patterns deserve a closer look.

Measured traffic

See where attention comes from.

Compare measured traffic sources over time to see which channels deserve a closer look.

  • Sessions by channel
  • Channel totals for the period
  • Sources, not attributed sales
Where visits come from: measured sessions by channel over time, with a legend and each channel's total.
Where visits come from: Google Analytics sessions by channel, week by week.

Measured Google Analytics sessions by channel over the selected period. These are traffic sources, not attributed sales.

Listing evidence

See where attention and orders come from.

Compare the countries represented in a listing’s measured visitors and Etsy orders. The two sources show different parts of its audience.

  • Visits by country
  • Etsy orders by country
  • Separate sources, labelled
A listing’s visitors and orders grouped by country.
One listing's visits, orders and revenue by country.
Visitors and orders by country for one listing. Google Analytics and Etsy provide separate records, not individual purchase attribution.

Opportunities

Separate limited attention from weak purchasing performance.

Compare measured sessions with Etsy orders and check coverage before choosing what to investigate.

Funnel comparing measured sessions with Etsy orders.
Shop-wide funnel: the verdict, then visitors, engaged sessions and buyers.
Google Analytics sessions alongside Etsy orders over the selected period, with coverage and interpretation.

Connected data, with its limits visible.

Google Analytics and Etsy measure different parts of the picture. Traffic may be incomplete, and the data does not identify which visitor placed an order. StoreVitals shows the available figures and flags supported quality checks.

Questions

Everything you need to know.

Can I use this without Google Analytics?

This traffic view needs connected Google Analytics data. Etsy’s view counter provides a separate attention signal in Listing Insights without GA, alongside sales, fees and listing history.

Will it recover visits before I set up GA?

No. StoreVitals can import available GA history, but tracking must have existed when those visits occurred.

How much history can I see?

The initial GA import requests up to two years of available history. Starter Explore shows 90 days; paid plans unlock the available full Explore history.

Can I attribute every sale to a channel?

No. The listing traffic mix shows measured visits by source. Etsy orders are shown alongside that traffic; they are not individual purchases attributed to those channels.

How do I connect?

If you already have GA tracking on Etsy, connect Google in Settings and select the relevant property. If not, set up tracking on Etsy first.

The rest of StoreVitals

Explore more of your shop.

Shop AdvisorWhat needs attention across your shopListing InsightsSales, attention and context for each listingChange TrackingRecord listing changes and review what followedListing VitalsPrioritise changes using listing performance, compare with your best listings and learn what followed your edits.Shop AssistantExplore questions using your shop’s data

See the attention behind your listings.

Start with Etsy, then add Google Analytics to explore where measured visits came from.

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Read-only access. No credit card.