Starter
Plan for your buyers' calendar
Use the countries you sell to, last year's measured trade and your preparation lead time.
Prepare, act, learn / Growth plan
Give your next move a date and a measure.
Prepare for the seasons your buyers shop. Write down one change and the result you intend to measure, then return to the evidence.
- Read-only Etsy connection
- Calendar free; experiments with Essentials
The question first. The detail behind it.
Essentials
Put the work on a calendar
Prepare, go live and review: checkpoints you can complete and undo.
Essentials
Plan an experiment
Record the listing, the edit, the date and the measure before applying it on Etsy.
Essentials
Review the same measure
See the detected edit and its result against your other listings over the same weeks.
Prepare for demand
Plan for the season.
Prepare for upcoming events in the countries you sell to, using last year's measured trade by category to choose dated tasks.
The calendar is free. Essentials adds seasonal ranges where your shop's history beats a simple baseline.
Make a measured change
Turn a change into an experiment.
With Essentials, record your listing, planned change and chosen measure before acting, then compare the result with the rest of your shop.
Choose the change.
Give one listing a specific next move.
Set the measure.
Record what you want to improve before making the change.
Review the result.
Compare what followed with the rest of your shop.
Learn what worked
Bring the result into your next decision.
Review each detected change's before and after. With Essentials, compare eligible results with your shop over the same dates to decide what to keep or revisit.
Explore Change Tracking ↗
Clear sources. Useful limits.
Know what the plan's figures mean.
Last year's trade is measured history, not a forecast; seasonal ranges appear only where your shop's history beats a simple baseline. An experiment's result is a comparison with the rest of your shop, not proof that the change caused it.
Continue the investigation
Keep the listing in context.
The calendar is free. Essentials adds preparation tasks, experiments and seasonal ranges where your history supports them.
Compare plans ↗The shop review, connected
From shop movement to a listing you can act on.
01 / Understand
See what needs attention.
Today brings shop movement, opportunities and listing issues into one review.
02 / Investigate
Find the right question.
Read Etsy sales beside measured visits with Listing Insights and Vitals.
03 / Choose
Decide what deserves effort.
Review actions with their effort and evidence, or ask a follow-up.
04 / Learn
See what followed.
Edits are detected at each sync and read against the rest of your shop.
Questions
Everything you need to know.
What can I see in the free seasonal calendar?
See upcoming events for the countries your shop sells to, with sources for the dates and your shop's measured trade around those events last year. Category comparisons help you choose what to prepare for.
When will I see a seasonal range?
Essentials adds seasonal ranges where your shop's history beats a simple baseline when tested against past results. The calendar and last year's measured trade remain available on Starter.
How do I turn a listing change into an experiment?
With Essentials, choose the listing, record the change you plan to make and set the measure you want to improve. Apply the change yourself on Etsy, then return to review the result against the rest of your shop.
Why compare a change with the rest of my shop?
Your listing's results can move at the same time as the whole shop. Comparing them over the same dates gives you context for deciding whether to keep or revisit the change.
Prepare, make the change, learn from it.
Start free with the seasonal calendar. Add Essentials when you're ready to plan experiments and review their results.