Feature · Listing Insights

See the business behind each Etsy listing.

Bring its sales, Etsy views and customer context into one view. Explore what changed and where the evidence points to an opportunity.

Start for free See a listing example

Etsy shows you the attention; Google Analytics shows you where it came from. Traffic source and engagement analysis requires connected Google Analytics. Shop Assistant is included with Advisor.

Sales and attention, over the same period.

Open one listing to compare Etsy revenue with measured GA views. Look for patterns worth investigating, with the period and both sources in view.

Listing Insights with one listing open: its revenue and measured views over the last 30 days, beside the listing table. — Horse Portrait Custom Painting, 30-day window. Two sources compared by listing and date, not individual buyer tracking.

Horse Portrait Custom Painting, 30-day window. Two sources compared by listing and date, not individual buyer tracking.

Etsy’s listing view counter also works without GA. Sources and engagement need connected Google Analytics.

Context before conclusions.

Prices and discounts

Compare the current listed price with actual selling prices and recorded discounts.

Buyers

See the contribution of new and returning customers across available shop history.

Reviews

Review ratings and changes in the available review record.

Places and sources

With connected GA, explore visitor geography and traffic sources alongside available order geography. Coverage can differ.

Put listing performance in context.

Review shop-wide changes, then investigate the listings behind them.

The revenue bridge: how much of the change came from volume, mix, price and listings that entered or left. — Shop-wide performance changes, by driver, put one listing's movement in context.

What moved: the change against the baseline for orders, visits, conversion and order value. — Shop-wide performance changes, by driver, put one listing's movement in context.

Compare listings without changing the question.

Start with the listing table: compare recorded revenue, orders and average order value across products in the same period. Open a listing when a difference deserves a closer look.

Two listings compared across sales, orders, price and measured traffic. — Two listings compared over the same period, with Etsy sales and Google Analytics traffic.

Two listings compared on revenue, orders and average order. — Two listings compared over the same period, with Etsy sales and Google Analytics traffic.

Turn the evidence into a focused improvement.

Review the recommended action and its evidence. Essentials lets you mark actions done, snooze them or dismiss them. You choose what to change on Etsy.

Explore Shop Advisor ↗

The action recommended for the listing, with the suggested visibility work and effort. — The recommendation for the same listing. Estimates are not guaranteed gains.

Let performance guide what you change.

Listing Vitals turns this listing’s traffic and orders into priorities against Etsy’s guidance. See what to work on first, with only blocking issues prioritised for a listing that’s already working.

Explore Listing Vitals ↗

Listing Vitals summary in the listing drawer, showing Completeness, Performance and the suggested priority.

See a search snapshot for your listing’s phrase.

For scanned listings, see the sampled position for the checked phrase, how many results were inspected and when the check ran. Search results vary by context; this is not a universal rank.

Before you connect.

Do I need GA?

Etsy sales, the listing view counter and available listing context work without it. Connect GA for measured traffic, sources and engagement views.

Are these competitor estimates?

Your sales figures come from your connected Etsy records. Any public search observations are separately identified.

Does a strong traffic/orders ratio prove those visitors bought?

No. The systems do not share an individual buyer journey; coverage and timing affect the comparison.

Is every view available immediately?

Views depend on your imported history and connected data. Some analyses need more observations.

Explore more of your shop.

Shop AdvisorWhat needs attention across your shop Traffic & DemandYour listing traffic and sales, together Change TrackingRecord listing changes and review what followed Listing VitalsPrioritise changes using listing performance, compare with your best listings and learn what followed your edits.Shop AssistantExplore questions using your shop’s data

Give your next listing decision more context.

Connect your Etsy shop and explore the detail already available.

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