Use your listing’s traffic and orders to choose what to improve against Etsy’s published guidance. With Essentials, compare with your best-converting listings and see how performance changed after your edits.
Checks and priorities are free on every active listing. Shop comparisons and change results start with Essentials.
Your next move
Spend your time on changes that suit the listing: help shoppers find it, review what they see or protect what’s already working.
Priorities
Little attention? Start with tags, attributes, title and category. Attention without orders? Review photos, description, price, postage and dispatch time. For a listing that’s working, only blocking issues appear in the priorities.
The detail
With Essentials, see whether your best-converting listings use more photos than this listing. Use that pattern to choose what to try, with checks grouped by area and linked to Etsy’s guidance.
What followed
Edit on Etsy; the next sync records matching changes that complete a check. Essentials compares later performance with the rest of your shop, helping you decide what to keep, revisit or leave longer.
Checklist and buyers
High Completeness can sit beside conversion below the rest of your shop. A listing with gaps can still sell well. Listing Vitals flags both patterns, so you can focus your effort and avoid reworking what already works.
Completeness measures how fully a listing uses what Etsy gives you. Performance separately compares conversion with your shop. Neither predicts sales or search position. Photo checks cover count, resolution, video and alt text, not styling. Etsy’s message-response rate, case rate and Star Seller status aren’t available to StoreVitals.
Questions
Etsy’s Seller Handbook and search-ranking disclosure. Each check links to its Etsy source, so you can read the guidance behind it. Listing Vitals applies that published guidance to your active listings.
With Essentials, compare details such as photo count with your own best-converting listings when enough are available. If they tend to use more photos, that’s a pattern worth considering for this listing. It doesn’t show that photos caused their results or promise the same outcome.
The checklist measures completeness; buyers respond to the offer. A listing can sell well without meeting every check. Listing Vitals points out that difference and shows only blocking issues in its priorities for a listing that’s working.
Yes. Completeness checks use your Etsy listing details. Performance can use Etsy’s view counter alongside orders when Google Analytics isn’t connected. Without Google Analytics, a listing that attracts attention but few orders gets guidance about the listing page, without separating price from presentation.
No. StoreVitals uses read-only access. You choose what to change and apply it on Etsy. The next sync notices the edit. Advisor can suggest titles, tags and description openings for you to review, using your monthly listing-drafts allowance.
Starter includes checks, Completeness, traffic lights and priorities for every active listing. Essentials adds comparisons with your best listings and results from eligible changes. Advisor adds AI title, tag and description-opening suggestions from your monthly listing-drafts allowance. Studio adds patterns across eligible changes and an export.
With Essentials, eligible changes are compared with the rest of your shop over the same dates. Results are Helped, Hurt, No clear effect, Too early to tell, Not enough data or Can’t isolate. Limited data or overlapping edits can prevent a clear result. The comparison cannot prove that your edit caused the outcome.
The rest of StoreVitals
Connect your Etsy shop to see each active listing’s checks and priorities. Start free, with read-only access and no credit card.
Read-only access. No credit card.
