StoreVitals
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Product

See the shop picture. Understand the listing detail.

Bring your Etsy business records and optional Google Analytics traffic into a connected view, then focus on changes that matter to your shop.

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From evidence to improvement

Three questions. One connected view.

Start with the shop picture. Follow a finding into one listing, then review the suggested action.

01

What is happening across my shop?

Review sales, Etsy fees and the costs you have recorded. Then follow the findings that deserve attention. Cost coverage stays visible beside the figures.

The Money view, showing revenue, Etsy fees and profit with its recorded-cost coverage.
Net profit per day, true margin and Etsy fee rate, with the recorded-cost coverage line.
A shop overview using the available records; profit depends on recorded costs.
02

What is happening to this listing?

Open a listing to see its sales and attention over time, then explore pricing, buyers and reviews. Connected Google Analytics adds measured traffic and engagement.

Listing detail showing sales, orders, price and measured traffic.
One listing opened in StoreVitals: its photo, title and revenue for the period.
The selected listing’s sales and traffic figures, with its period and source labels.
03

Which changes are worth your time?

Review the suggested action, effort and supporting evidence. With Essentials, manage the task; with Advisor, ask Shop Assistant a follow-up question.

Actions ranked by estimated impact, followed by recommendations.
A recommended action to revert a price change, with its estimate, effort and evidence.
Recommended changes ranked by estimated impact, with effort and supporting evidence. Estimates are not guaranteed gains.

Choose where to explore.

Six ways into the same shop data.

Shop AdvisorWhat needs attention across your shopListing InsightsSales, attention and context for each listingTraffic & DemandYour listing traffic and sales, togetherChange TrackingRecord listing changes and review what followedListing VitalsPrioritise listing improvements using Etsy guidance and your own shop, then review performance after your edits.Shop AssistantExplore questions using your shop’s data

Connected business intelligence

See more than your sales total.

Understand the sales, margins and customer patterns behind your shop’s performance.

Money

Know what you actually keep.

See revenue after Etsy fees and the costs you’ve recorded. Review listing-attributed fees separately from shop-level fees, and check cost coverage before interpreting profit.

  • Actual Etsy ledger fees
  • Recorded costs and missing-cost coverage
  • Import costs from a supplier invoice
Money: net profit per day, true margin and Etsy fee rate, then revenue and orders by week.
Profit over time: revenue, fees, cost of goods and net.
The net profit per day tile, read off the same screen.

Funnel

Traffic problem, or conversion problem?

A quiet listing and a busy listing with few orders need different investigations. Compare measured traffic with Etsy orders over the same period before deciding what to try. Traffic and engagement analysis requires connected Google Analytics.

  • Listing-level traffic and orders
  • Traffic sources and geographic context
  • Data coverage and uncertainty explained
GA visits alongside Etsy orders; sources describe visits, not attributed purchases.
Shop-wide funnel: the verdict, then visitors, engaged sessions and buyers.

Customers

Know who comes back, and what they are worth.

See returning customers’ contribution and historical spending across available order history.

  • New versus returning, over time
  • Repeat revenue contribution
  • Recorded customer value by first-purchase cohort
Customers and LTV: customer count, repeat rate, average lifetime value, repeat revenue share; new vs returning over time; LTV by cohort.
New and returning customers over the last 30 days.

Traffic & Demand

See which listings attract attention.

Compare measured visits across your listings and identify where traffic deserves a closer look.

  • Visits by listing
  • A trend line for each listing
  • Traffic requires connected Google Analytics
Which listings get the traffic: measured visits by listing, with a sparkline for each.
Which listings get the traffic: measured visits by listing, with a sparkline for each.

Listing-level traffic from Google Analytics over the selected period.

Etsy search

See a search snapshot for your listing’s phrase.

For scanned listings, see the sampled position for the checked phrase, how many results were inspected and when the check ran. Search results vary by context; this is not a universal rank.

  • Checked phrase and date
  • Sample size and observed position
  • Available competition and price context
The listing catalogue, with each listing's position in Etsy search beside its revenue, orders and conversion.
The listings table on a phone: one listing's revenue, conversion, Etsy search position and momentum.
The Etsy search card for a listing: its sampled position in the 100 results checked for its phrase, the number of competing listings, the typical price of those results in one currency, and the date of the check.

Trends

Spot momentum while it is still useful.

Find the listings gaining momentum and the ones worth revisiting. Use your recent selling rate to plan the next month.

  • Day-of-week shape and listing momentum
  • Essentials includes a 30-day outlook where the data supports one
  • Recent pace, with seasonality left to you
Trends: a 'Next 30 days' range labelled as an extrapolation of the shop's own rate, then a momentum-versus-acceleration bubble chart.
Next 30 days: a revenue range extrapolated from the shop's own recent rate.

Find where your shop can improve.

Start with the data your shop already has.

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