StoreVitals
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Feature · Shop Advisor

Know what needs attention in your Etsy shop.

Review the shop picture, find the listings behind changing performance, and get recommended actions grounded in your available data.

Core findings and recommendations are included with Starter. Action management and alerts are included with Essentials; Shop Assistant with Advisor.

Start for free See an example review
Today in the full app, with shop figures and findings.
Today's revenue per day, net profit per day and revenue at risk.

Today brings the shop overview and findings into one view.

A regular shop review, with somewhere useful to go next.

StoreVitals checks the data you would otherwise review across several screens. Follow a finding into the relevant listing, inspect the evidence, and choose what to investigate or change.

Periods

See what changed across your shop.

Compare performance with a relevant earlier period. Revenue breakdowns show contributions from price, volume and product mix; findings suggest what deserves investigation.

  • Supported period comparisons
  • Listing-level revenue contributions
  • Sources and data gaps shown
Diagnosis showing performance changes and the revenue bridge.
What moved: the change in orders, customers, visits, conversion, discounts and order value.
Shop-wide performance changes, by driver, help identify where to investigate.

Findings

Find the listings behind the story.

Spot declining earners, concentration risk, changes in reviews and other supported signals. Add Google Analytics for traffic and engagement context.

  • Relevant listings linked
  • Evidence alongside findings
  • Estimated impact where supportable
A real listing-level visibility finding, with the available evidence.
A real listing-level visibility finding, with the available evidence.
An example finding, not a guaranteed outcome.

Listing evidence

Investigate before you change something.

Open the listing’s sales, Etsy views, pricing and customer context to understand what the recommendation is based on. Connected Google Analytics adds traffic detail. Explore Listing Insights.

Selling-price and buyer context for one listing.
One listing's list price, average selling price and shipping collected.
What one listing actually sold for, against its list price, from Etsy orders.

Actions

Prioritise changes worth your time.

Review suggested tasks for this week and the next two weeks, with effort and available evidence. Essentials lets you mark actions done, snooze them or dismiss them.

  • A clear suggested improvement
  • Estimated impact is labelled
  • Paid action management
Suggested actions, with estimated impact and available evidence.
Actions on a tablet: this week and the next two weeks, one column.
A recommended action to revert a price change, with its estimate, effort and evidence.
A separate action concerning recorded Etsy ad spend, with its estimated impact and effort.
A separate action example, with estimated impact and its source. Not a promised return.

Know what the data can support.

Missing data and inconclusive results stay visible. A finding is a reason to investigate, and an estimated opportunity is not a promise of additional sales.

Questions

Everything you need to know.

What does Shop Advisor read?

Available Etsy orders, fees, listings and reviews, plus Google Analytics traffic if connected. Some views also include separately labelled public Etsy search context.

Do I need Google Analytics?

No. Sales, fees and listing-based findings can work with Etsy alone. Etsy’s view counter also shows attention per listing. Traffic-dependent checks need usable Google Analytics data; unavailable checks are identified.

Are the dollar figures guaranteed?

No. Recorded revenue and fees come from your shop records. Opportunity and impact figures are estimates where the data supports them; some findings have no dollar estimate.

How often does it update?

Starter and Essentials refresh every six hours, Advisor every three hours and Studio hourly. The app shows data freshness.

Do I have to edit a listing first?

No. Existing shop history can support the first review after syncing. Measuring a new edit is a separate capability.

The rest of StoreVitals

Explore more of your shop.

Listing InsightsSales, attention and context for each listingTraffic & DemandYour listing traffic and sales, togetherChange TrackingRecord listing changes and review what followedListing VitalsPrioritise changes using listing performance, compare with your best listings and learn what followed your edits.Shop AssistantExplore questions using your shop’s data

Open your next shop review.

Connect Etsy and explore what your available history shows.

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Read-only access. No credit card.